“After living in East Anglia for some years, it became obvious to me that there were thousands of artists living and working in the region. Yet, when I wanted to take in some high-quality culture, I had to drive 90 minutes to either London, Cambridge or Snape Maltings to enjoy a concert, recital or exhibition. It was a real head-scratcher.
I wanted to do something to create more connective tissue in the art and culture scene but whenever I broached the subject, I was met with either bemusement or blank uninterest. My motivation to set something up gradually dwindled. Then, last year, a first-time encounter with one of my advisors, Andrew Sunnucks, changed my life. Once I laid out my vision for the Festival, he was all hands on deck -- and one thing led to another -- FAST. He opened his Rolodex full of bold-face names and, suddenly, the Festival began taking on a momentum of its own, largely because of the cascade of goodwill that resulted from his first phone calls -- to Evelyn Glennie and John Lloyd.
That’s the real story of how the Festival got started. The fuel was my long-standing passion and involvement in arts and culture. The fire-starter was the individual who encouraged me to take the bull by the horns and JUST DO IT.
This is all my way of saying, a Festival IS the people -- their values, their energy, their commitment.”
— Joanne Ooi (January 2021)